Musical promotion
Your music,
at the centre of listening.
Radio, television and press: a promotion strategy to relate your project with the media and with the public.
FROM BRIEF TO MARKET REPLY
A campaign built on the project, not on a standard scheme.
Strategy, relationships and visibility for every release. The starting point is understanding the project’s goals, timing and audience.
We value your exit- 01Market-based strategy
- 02Relations with radio, TV and press
- 03Meeting on Airplay activities and data
THE NETWORK OF PROMOTION
Different skills. A coordinated campaign.
Specialized brands work on the market, on the delivery of materials and on the reading of the results.

Italy · International
Radio Promoter
Radio, television and printing strategy for artists and labels.
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Spain · Spanish Language Markets
Promotor Musical
Radio and press promotion in Spanish, with direct knowledge of the market.
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Italy · Radio Date and data
promo.radio
Radio Date publication, digital delivery and monitoring in a single route.
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Italy · Radio, press and TV
Radio Hits
Promotional services available to reach radio, editorials and music channels.
Visit the websiteRadio Promotion, Television Promotion, Press Promotion.
Radio Promoter was created by music industry professionals with more than ten years of experience. The agency works with established and emerging singers, singer-songwriters and bands.
Radio Promoter specialises in strategic consulting and in designing and managing communication plans, public relations, press office activities, promotion and media relations. Its work focuses on music, art and cultural events. Through collaborations with leading record companies, it has expanded its promotional reach across Italy, Spain, the United Kingdom, Latin America and the United Arab Emirates. The international network includes Promotor Musical, Radio Promoter, Radio Hits and Promozione Musicale.
Over the years we have specialised in promoting emerging musicians and have managed the press office for many international events, including the Oracle Rocks concert commissioned by Oracle (NASDAQ: ORCL) in 2014 and 2015.
Communication is the starting point for every client: we analyse the project, identify its audience, develop a strategy, choose the right tools and plan the channels that can build visibility in the short, medium and long term.
contactsend your songwebsiteVEVO channel
IN THE DETAIL
Explore possibilities.
01Promote your music in Italy
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Radio Promoter covers traditional promotion across print, radio, television and the web, together with coordinated communication on social media. We can manage existing channels or create the tools a music project needs from scratch. Campaign activity is monitored and summarised in regular reports, so artists and labels can follow radio and television airplay and assess the results.
Since 2014 we have also developed campaigns with major Italian regional stations, including Radio Lombardia, Radio Dolomiti, Radio Sabbia, Radio Linea 1 and Radio Canale Italia, giving projects broader visibility and a measurable path through the Italian airplay charts.

Radio promotion presents a music project to broadcasters and gives it the space it needs to compete for attention and chart positions. By carefully selecting the right outlets, the campaign introduces the project to radio and television audiences.
- Presentation of the project to the networks, to the radios participating RadioAirPlay and the circuit EarOne
- Sending the Cartolina Digitale, containing press release and single, to regional, provincial, alternative, specialized circuits and web radios. 514 broadcasters, so as to ensure the coverage of all regions of Italy.
- Planning and implementation of telephone interviews, live from the radio studios or on the spot connected to any concerts of the artist.
- Radio Tour with participation of the artist to the programs in target with the project.
- Media partnership on the occasion of concerts or participation in events of a local character we realize with the radio and/or the most rooted newspaper in the territory collaborations of various kinds, through the construction of a proposal of partnership for an exchange of mutually beneficial visibility.
If the music project had a VideoClip support, our task is to make use of this product to the public, for this reason we strive to ensure that our Customers are also present on TV.
- Presentation and sending of video clips via DVD/Betacam support, digital delivery and/or upload via FTP, Dropbox, Vimeo or Wetransfer to the programmers of the main music television stations and digital, web and satellite TV that have taps or broadcasts in targets.
- Recall to monitor video programming, and audience feedback through listeners' requests.
- Interviews and hosted in television programs related to the artist’s musical world.
Ensuring a close link with the most important daily and periodical press bodies: it is the aim of the press office responsible for public relations, communication and information relating to artists and projects.
On behalf of the Customer we carry out the communication process towards:
- national and local newspapers
- free press
- press agencies
- websites (ports and specialized sites and blogs)
- photo agencies and photographers free lance
- industry magazines
Communication is tailored to the specific project. Each campaign begins with a custom strategy and communication plan.
02Discover opportunities in Spain and Latin America
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We create a clear and professional presentation brand, intended for magazines, TV and Radio. We attach the single that promotes the album (if it is an album) and provide number of repertoires of the work. We build a network of contacts and conversations across social platforms. Press releases are written and translated into Spanish to support the widest possible reach. This approach combines press communication with radio distribution in a single coordinated service.
Our network currently reaches more than 1,200 radio stations across Spain and Latin America.
We promote songs in Italian, English and Spanish throughout the Iberian Peninsula through the RITMONET network, which includes more than 400 national, regional and local stations such as Cadena 100, Los 40 Principales, Kiss FM and Onda Cero.
03Spain
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We create and translate your single into Castilian and send it through Cartolina Digitale to more than 500 radio stations, national, regional and local. Your track will be visible on the network Ritmo and monitored. Every week the Recall to all broadcasters and you will be sent every Monday on Report with all the responses of the broadcasters, with those who are already transmitting the track, those who have not yet considered it and those who rejected it.Our promotion on social profiles will give you enormous visibility, sponsoring every radio passage on Facebook and Twitter.
04Latin America
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We currently cover music promotion in Mexico, Argentina, Cuba, Colombia, Venezuela, Uruguay e Paraguay We work with major international media such as Yahoo.com, Multimedios Estrellas de Oro, Editorial Televisa, Univisón, CNN Expansión, Grupo Reforma, Grupo Radio Alegría, El Universal, y Publimetro. We also promote the music of our customers on the main satellite and online networks: XM, Sirius, Shoutcast, AOL Radio and Live 365.

05United Kingdom
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Promotions are based on the sending of material to regional and national radio stations. Radio 1, Global, Radio 2, XF, BBC 6 Music, Absolute, Kerrang!, KISS, Big City Network and some other stations ILR We also have excellent relations with all TV bookers, presenters and musical publications in the world of television, and constantly meet with them to discuss opportunities for our groups and events. The Box, MTV, Kerrang! TV, Scuzz TV, E4, NME TV, 4 Music and others channels Bauer.

06United Arab Emirates
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In the second half of 2015 we inaugurated our headquarters in Dubai to ensure greater media exposure to our artists also in the new markets. Thanks to important agreements with the group ARN(Arabian Radio Network), which manages the largest broadcasters in the country as Virgin Radio Dubai e Al Arabiya, we give Italian and international artists the opportunity to promote their music, at affordable prices, in more than 30 broadcasters located in the United Arab Emirates Among our exclusive services, we remind you that the United Arab Emirates offers a great opportunity to work for shows in large hotel chains and public music events.
07Why promote your music?
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Listening on the radio is always fundamental, and it is even more in the phase of launching a new record or a new musical project. More than ten years of work with national, regional and multi-regional stations have made our team a trusted partner for music communication in Italy.
For each project we select the stations and programmes that best match its genre and audience. This focused approach improves programming opportunities and relevance for both industry professionals and listeners, including for emerging artists.
We also support radio formats broadcast by stations throughout Italy, creating further, carefully selected visibility opportunities for the artists who work with us.
08Contact us
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You can send us your material, it will be our concern to analyze it to recommend the best promotional strategy!
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