Starting July 15, 2025, YouTube has officially updated its monetization policies to hit hard an increasingly popular but increasingly less welcome type of content: “inautentici” videos. If you're an artist, a label, a content creator, or simply a professional who uses YouTube to generate revenue with music… this news concerns you closely.
What is “inautentico” content? And why is YouTube penalizing it now?
According to the new YPP (YouTube Partner Program) guidelines, any content that falls into these categories will be considered inauthentic:
- Videos with voices generated by artificial intelligence (text-to-speech),
- Repetitive or reused content with little or no educational value,
- Nearly identical videos,
- Compilations made without creative effort,
- Automated and faceless videos,
- Readings of other people's books, articles, or texts without original transformation,
- Manipulated music tracks (pitch, speed, loops, unauthorized mashups),
- Massive formats and products with pre-set templates.
All of this will no longer be monetizable. And we're not just talking about new creators: even channels already enabled for monetization risk suspension or permanent removal if they don't immediately comply with the new rules.
The risk is real: thousands of channels at risk of demonetization
YouTube clarified that this policy is not entirely new, but rather a tightening of the old rule against “contenuti ripetitivi”. Now, however, the platform has established much stricter and more detailed criteria to decide who can and cannot earn.
The crackdown comes after the boom in AI-generated channels, anonymous, soulless, which saturate the platform without offering real value to users. The consequence? A witch hunt even against well-intentioned artists and music producers, who perhaps publish alternative versions of their songs, reaction videos, or compilations for promotional purposes.
If you don't know how to adapt your channel and your content, you could lose everything from one day to the next.
What's the solution?
A change of direction is needed. We need a clear, coherent, and authentic editorial strategy. And that's where I come in.
I have been working for over 20 years in digital distribution, music editorial management and multi-channel monetization for artists and labels. I know every corner of the YouTube system, monetization policies and the dynamics that govern the real earnings from your music online.
I can help you:
- Make your YouTube channel compliant with the new rules,
- Transform risky content into monetizable content,
- Optimize your royalties YouTube, VEVO and other DSPs,
- Build an original editorial line consistent with your artistic brand,
- Boost your online presence without losing monetization.
Don't wait for YouTube to disable monetization for you.
If you're still publishing compilations, reaction videos, automated lyric videos, or altered versions of your songs, you're in the crosshairs of the new rules.
Schedule a meeting with me today: we'll analyze your channel, your distribution strategy, and your catalog together to secure everything and maximize your digital revenue.
Contact me now and secure your future on YouTube. The time for shortcuts is over. Now only those with vision, expertise, and authenticity win.
